allofcar 2007-11-12 21:19
马云斗得过李彦宏的三板斧么？
马云斗得过李彦宏的三板斧么？
文/王艺建
QQ 543415188（欢迎约稿，网络策划，风险投资等合作）
前日笔者写了一批李彦宏PK马云的文章，因为内容倾向于马云，后来圈内的好朋友竟然说我替阿里巴巴写软文，我真是很无奈的，因为我并没有授受阿里巴巴半点好处，而阿里巴巴也没有主动联系过我，我写这篇文章完全是个人兴趣和爱好啦，为了陈清这一点，我今天再写一篇，其实今天也是在艾瑞上看了百度市值破千亿之巨，于是觉得应该写点什么，说实话，百度能到今天，作为创始人的李彦宏功不可没。两篇从截然不同的角度来写，看看是否都有道理。
之所以题目中出现了个“三板斧”，那是因为我觉得马云和李彦宏PK有优势，我曾在一篇文章中提到，一个公司有三个上帝，一是员工，一是投资者，一是客户，这三个方面正是李彦宏的“三板斧”。
一， 李彦宏的人才策略
想必大家都清楚近来有关阿里巴巴上市的一些信息，包括超额认购，制造富翁以及阿里巴巴会圈多少钱等等，一切都围绕资本展开，闹得互联网沸沸扬扬，满城风雨。与此同时，李彦宏却在四处招兵买马，而且据媒体报道，李彦宏称他会将三分之一的时间用于招聘，面向全球招纳顶尖人才，年薪都不菲，这充分表明了李彦宏“唯人才是举”的策略。
所以，这周的香港就颇有看点了，马云去香港上市，而李彦宏也去香港，只不过是去香港科技大学招人。二者目的完全不同，一个是资本，一个是人才，加之阿里巴巴此次市值很可能突破千亿之巨，和百度有一拼，另外百度也踏入了淘宝网C2C的领地，二者战火实际已经全面展开。但究竟是资本为王，还是人才为王，似乎难以定论，不过就连马云也承认人才才是一个企业最重要的资本，看来答案已经很鲜明。
二， 李彦宏的资本策略
自今年以来，百度的股价如火箭一般上升，如今更是突破了400美元，看来，百度的资本策略很到位，至少，不像陈天桥或者是张朝阳所说的，纳斯达克并不完全懂得中国市场。而且，百度收入也大幅增长，现金储备日益丰厚。无论是从自身造血功能还是从外界资本市场，百度都已经显现出了非常强有力的资本策略。
而这正是马云所欠缺的，想必大家都知道，马云的阿里巴巴集团目前只有阿里巴巴B2B具备造血功能，其余均处于烧钱状态。有人甚至说，阿里巴巴上市就是因为缺钱，因为马云在之前明确表示阿里巴巴不会上市，如今出尔反尔，不得不让人将之与阿里巴巴现金流联系在一起。
三， 李彦宏的市场策略
百度的市场已经延伸到世界范围，当初Google和雅虎想进军中国，Google如今是不温不火，而雅虎则完全是虎落平阳被狗欺，现在想起来，当初百度恶搞Google的视频还真是经典。但今天不同了，羽翼日益丰满的百度正将目光瞄向包括日本在内的国际市场，甚至要涉足Google的领地。
阿里巴巴也是有机会拓展到世界范围的，不过今天的阿里巴巴还尚有局限，阿里巴巴定位于杭州，而杭州并非中国互联网最发达的城市，这多少对阿里巴巴有一些影响。有人曾说，阿里巴巴是杭州的骄傲，可见其市场覆盖还很有限。
不管怎么样，马云和李彦宏的PK战是有得好看了，不过谁是最后的王者，似乎还难下结论，列以上三点，仅供参考。上次写了那篇李彦宏PK马云的，有人说我是阿里巴巴的枪手，这次，希望没人再说我是百度的枪手了。
fcsgame01 2008-5-27 22:37
NASA spacecraft successfully lands on Mars
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This artist's concept depicts NASA's Phoenix Mars Lander a moment before its planned touchdown on the arctic plains of Mars. [Agencies]
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It's the first successful soft landing on Mars since the twin Viking landers touched down in 1976. NASA's twin rovers, which successfully landed on Mars four years ago, used a combination of parachutes and cushioned air bags to bounce to the surface.
Phoenix's landing is a relief for NASA since Mars has a reputation of swallowing spacecraft. More than half of all nations' attempts to land on Mars have failed.
Phoenix's target landing site was 30-mile-wide shallow valley in the high northern latitudes similar in location to Earth's Greenland or northern Alaska. The site was chosen because images from space spied evidence of a reservoir of frozen water close to the surface.
Like a tourist in a foreign country, the lander initially will take in the sights during its first week on the Red Planet. It will talk with ground controllers through three Mars orbiters, which will relay data and images.
Phoenix is equipped with an 8-foot-long arm capable of digging trenches in the soil to get to ice that is believed to be buried inches to a foot deep. Then it will analyze the dirt and ice samples for traces of organic compounds, the chemical building blocks of life.
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Scientists do not expect to find water in its liquid form at the Phoenix landing site because it's too frigid. But they say that if raw ingredients of life exist anywhere on the planet, they likely would be preserved in the ice.
Phoenix, however, cannot detect signs of alien life that may exist now or once existed.
The only other time NASA searched for chemical signs of life was during the Viking missions. Neither lander found conclusive evidence of life.
Phoenix avoided the doom of its sister spacecraft, the Mars Polar Lander, which in 1999 crashed into the south pole after prematurely cutting off its engines. The Polar Lander loss, along with the earlier loss of an orbiter the same year, forced NASA to overhaul its Mars exploration program.
Phoenix, named after the mythical bird that is reborn from its ashes, inherited hardware from a lander mission that was scrapped after the back-to-back Mars losses, and carries similar instruments that flew on Polar Lander.
Built by Lockheed Martin Corp., Phoenix is the first mission from NASA's Scout program, a lower-cost complement to the space agency's pricier Mars missions. It cost $420 million to develop and launch Phoenix compared to the $820 million originally invested in the twin rovers.
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Mission managers do not expect Phoenix to be as hardy as the rovers since winter will set in later this year at the landing site with fewer hours of sunlight available each day to power the lander's solar panels.
